Job Summary
As a Social Media Marketer at MY SOLAR, your role is to manage the full lifecycle of social media content, campaigns, and audience engagement across platforms like Facebook, Instagram, LinkedIn, Twitter, YouTube, and WhatsApp Business. You will create compelling content, execute paid promotions, analyze performance, and continuously optimize strategies to drive brand growth, generate leads, and enhance visibility.
Company Overview
MY SOLAR is a reputed manufacturer and PAN India supplier of ACDB/DCDB boxes and solar project materials. We are committed to quality, innovation, and energy sustainability.
Job Location
604, 6th Floor, Kalp Business Park, Nr Kia Showroom, Opp. HP Petrol Pump, Nikol-Odhav Ring Road, Ahmedabad 382415, Gujarat.
Office Hours
Monday to Saturday – 9:30 AM to 6:30 PM
No. of Vacancies
1 Positions
Experience Required
1–3 years in Social Media Marketing or Digital Campaign Management. Experience in solar, electrical, or B2B industries is preferred.
Educational Qualifications
- Bachelor’s in Marketing, Mass Communication, or Digital Media – Required
- Digital Marketing Certification – Preferred
Key Responsibilities
- Create and publish content: static posts, reels, stories, carousels, videos.
- Schedule and manage content calendars across all platforms.
- Run targeted ads on Meta (FB/IG), LinkedIn, and YouTube.
- Track performance (CTR, reach, engagement, CPL) and optimize accordingly.
- Respond to messages/comments and engage with the online community.
- Collaborate with design and sales teams for campaign alignment.
- Monitor trends, competitor activities, and suggest creative improvements.
Must-Have Skills
- Content creation & copywriting
- Meta Ads Manager, LinkedIn Campaign Manager
- Canva and basic video editing apps
- Social media analytics & reporting
- Time management & multitasking
Key Performance Indicators (KPIs)
| KPI | Measurement Criteria |
|---|---|
| Content Output | Posts/reels published weekly |
| Engagement Rate | (Likes + Shares + Comments) / Reach (%) |
| Lead Generation | Qualified leads through social ads |
| Cost per Lead (CPL) | Ad spend divided by number of leads |
| Response Timeliness | Average reply time to DMs and comments |
Reports to Submit
- Weekly Content Calendar
- Monthly Campaign Performance Report
- Monthly Lead Generation Report
- Audience Growth and Engagement Summary
Benefits
- Weekly Off: Sunday
- Leave Benefits: CL, PL, SL + Festival Holidays
- Recognition & Rewards for performance
- Training in paid ads, content tools, and analytics
- Growth path toward Digital Marketing Manager