Job Summary
As a Digital Marketer at MY SOLAR, you will plan, execute, and manage digital campaigns to enhance brand visibility, drive website traffic, and generate quality leads. You will be responsible for managing SEO, social media, email marketing, and paid ads to achieve marketing goals. Your role will also involve analyzing campaign performance and optimizing strategies for continuous improvement.
Company Overview
MY SOLAR is a leading provider of solar protection devices and industrial electrical products. Known for its innovation and customer-centric approach, the company is expanding its presence rapidly across India. MY SOLAR offers a collaborative work environment that encourages creativity, learning, and professional growth.
Job Location
đ MY SOLAR
604, 6th Floor, Kalp Business Park, Nr Kia Showroom, Opp. HP Petrol Pump, Nikol-Odhav Ring Road, Ahmedabad 382415, Gujarat
Office Hours
đ Monday to Saturday, 9:30 AM to 6:30 PM
Number of Vacancies
1 Position
Relevant Industry Experience
- 3+ years of experience in digital marketing, SEO, social media management, and content marketing, preferably within the renewable energy, solar, or electrical sectors.
Educational Qualifications
Qualification |
Requirement |
Bachelor's Degree in Marketing, Business Administration, or related fields |
Required |
Certification in Digital Marketing (Google, HubSpot, etc.) |
Preferred |
Proficiency in SEO, Google Analytics, and social media platforms |
Required |
Key Responsibilities
Campaign Management
- Plan, launch, and optimize digital campaigns (SEO, PPC, email marketing, social media).
Performance Analysis
- Analyze campaign performance using tools like Google Analytics and recommend improvements.
Content Development
- Create engaging content for social media, blogs, websites, and email campaigns.
Website Optimization
- Enhance website SEO, user experience, and landing page performance.
Social Media Management
- Manage and grow the companyâs social media profiles and engagement rates.
Collaboration
- Work closely with the content and design teams to ensure brand consistency across platforms.
SEO and Keyword Research
- Implement and monitor SEO strategies for organic growth.
Ad Campaigns
- Manage paid campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads.
Trend Analysis
- Stay updated on the latest digital marketing trends and innovations.
Lead Generation
- Drive quality leads through digital channels for the sales team.
Key Skills
- Strong communication and content creation abilities.
- Analytical skills to measure and optimize campaign performance.
- Expertise in SEO and SEM platforms like Google Ads and Analytics.
- Social media management for platforms like LinkedIn, Facebook, and Instagram.
- Time management to handle multiple campaigns simultaneously.
- Creative problem-solving and trend adaptability.
Must-Have and Nice-to-Have Skills
Must-Have Skills |
Nice-to-Have Skills |
Expertise in SEO, SEM, and digital advertising |
Basic knowledge of graphic design tools |
Proficiency in Google Analytics and campaign optimization |
Familiarity with email automation tools |
Social media management expertise |
Experience with influencer marketing |
Key Result Areas (KRAs)
KRA |
Description |
Campaign Performance |
Achieve high click-through rates (CTR) and conversion rates across campaigns. |
SEO Ranking |
Improve organic rankings for targeted keywords consistently. |
Lead Generation |
Increase the number of qualified inbound leads. |
Website Traffic |
Drive monthly growth in website visitors. |
Social Media Engagement |
Boost followers, shares, likes, and overall engagement metrics. |
Key Performance Indicators (KPIs)
KPI |
Target |
Website Traffic Growth |
Achieve a 20% monthly increase in unique visitors. |
Lead Generation Volume |
Generate at least 50 qualified leads per month. |
Social Media Engagement |
Achieve a 15% increase in engagement rates across platforms. |
Campaign ROI |
Improve ROI by 10% each quarter through optimized ad spending. |
SEO Ranking Improvement |
Improve rankings for 10+ strategic keywords each quarter. |
Do's and Don'ts
DO's |
DON'Ts |
Optimize campaigns consistently for better ROI and reach. |
Donât use misleading or irrelevant content. |
Keep up-to-date with emerging digital marketing trends. |
Avoid ignoring engagement on social platforms. |
Analyze campaign data and make informed improvements. |
Donât invest in underperforming ad campaigns without optimization. |
Align all content and creatives with brand guidelines. |
Avoid using unprofessional visuals or inconsistent messaging. |
Tools and Software
Tool Category |
Examples |
SEO Tools |
Google Ads, Google Analytics, SEMrush, Moz |
Social Media Management Tools |
Hootsuite, Buffer, Sprout Social |
Content Management Tools |
WordPress, Canva, Photoshop |
Reports Preparation and Management
Report Name |
Frequency |
Purpose |
Digital Campaign Performance Report |
Weekly |
Track impressions, CTRs, conversions, and performance metrics. |
Social Media Engagement Report |
Weekly |
Monitor growth and interaction on social platforms. |
SEO and Keyword Ranking Report |
Monthly |
Track improvements in keyword positioning and organic traffic. |
Website Traffic Analysis |
Monthly |
Analyze user behavior, bounce rates, and page views. |
PPC and Paid Campaign Performance Report |
Quarterly |
Assess return on investment for all paid marketing campaigns. |
Database Management
Database Name |
Purpose |
Website Analytics Database |
Track user activity, session duration, bounce rate, and conversion paths. |
Social Media Metrics Database |
Maintain data on post engagement, audience growth, and campaign success. |
Lead Database |
Manage contact information and source data for all digital marketing leads. |
Communication Channels
Channel Type |
Stakeholders |
Internal Communication |
Work closely with marketing, design, and content teams for campaign alignment. |
External Communication |
Engage with audiences via social media, emails, and online campaigns; liaise with ad platforms. |
Benefits
Benefit Category |
Details |
Week Off |
Sunday |
Leave Benefits |
Casual Leave (CL), Privilege Leave (PL), Sick Leave (SL), and Festival Holidays |
Skill Development |
Access to digital marketing training programs and certifications |
Recognition Program |
Incentives and rewards for outstanding campaign performance |
Work-Life Balance |
Supportive environment encouraging creativity and personal growth |
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