Digital Marketing Executive

Ahmedabad, India

Job Summary

As a Digital Marketer at MY SOLAR, you will plan, execute, and manage digital campaigns to enhance brand visibility, drive website traffic, and generate quality leads. You will be responsible for managing SEO, social media, email marketing, and paid ads to achieve marketing goals. Your role will also involve analyzing campaign performance and optimizing strategies for continuous improvement.

Company Overview

MY SOLAR is a leading provider of solar protection devices and industrial electrical products. Known for its innovation and customer-centric approach, the company is expanding its presence rapidly across India. MY SOLAR offers a collaborative work environment that encourages creativity, learning, and professional growth.

Job Location

📍 MY SOLAR

604, 6th Floor, Kalp Business Park, Nr Kia Showroom, Opp. HP Petrol Pump, Nikol-Odhav Ring Road, Ahmedabad 382415, Gujarat

Office Hours

🕘 Monday to Saturday, 9:30 AM to 6:30 PM

Number of Vacancies

1 Position

Relevant Industry Experience

  • 3+ years of experience in digital marketing, SEO, social media management, and content marketing, preferably within the renewable energy, solar, or electrical sectors.

Educational Qualifications

Qualification

Requirement

Bachelor's Degree in Marketing, Business Administration, or related fields

Required

Certification in Digital Marketing (Google, HubSpot, etc.)

Preferred

Proficiency in SEO, Google Analytics, and social media platforms

Required

Key Responsibilities

Campaign Management

  • Plan, launch, and optimize digital campaigns (SEO, PPC, email marketing, social media).

Performance Analysis

  • Analyze campaign performance using tools like Google Analytics and recommend improvements.

Content Development

  • Create engaging content for social media, blogs, websites, and email campaigns.

Website Optimization

  • Enhance website SEO, user experience, and landing page performance.

Social Media Management

  • Manage and grow the company’s social media profiles and engagement rates.

Collaboration

  • Work closely with the content and design teams to ensure brand consistency across platforms.

SEO and Keyword Research

  • Implement and monitor SEO strategies for organic growth.

Ad Campaigns

  • Manage paid campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads.

Trend Analysis

  • Stay updated on the latest digital marketing trends and innovations.

Lead Generation

  • Drive quality leads through digital channels for the sales team.

Key Skills

  • Strong communication and content creation abilities.
  • Analytical skills to measure and optimize campaign performance.
  • Expertise in SEO and SEM platforms like Google Ads and Analytics.
  • Social media management for platforms like LinkedIn, Facebook, and Instagram.
  • Time management to handle multiple campaigns simultaneously.
  • Creative problem-solving and trend adaptability.

Must-Have and Nice-to-Have Skills

Must-Have Skills

Nice-to-Have Skills

Expertise in SEO, SEM, and digital advertising

Basic knowledge of graphic design tools

Proficiency in Google Analytics and campaign optimization

Familiarity with email automation tools

Social media management expertise

Experience with influencer marketing

Key Result Areas (KRAs)

KRA

Description

Campaign Performance

Achieve high click-through rates (CTR) and conversion rates across campaigns.

SEO Ranking

Improve organic rankings for targeted keywords consistently.

Lead Generation

Increase the number of qualified inbound leads.

Website Traffic

Drive monthly growth in website visitors.

Social Media Engagement

Boost followers, shares, likes, and overall engagement metrics.

Key Performance Indicators (KPIs)

KPI

Target

Website Traffic Growth

Achieve a 20% monthly increase in unique visitors.

Lead Generation Volume

Generate at least 50 qualified leads per month.

Social Media Engagement

Achieve a 15% increase in engagement rates across platforms.

Campaign ROI

Improve ROI by 10% each quarter through optimized ad spending.

SEO Ranking Improvement

Improve rankings for 10+ strategic keywords each quarter.

Do's and Don'ts

DO's

DON'Ts

Optimize campaigns consistently for better ROI and reach.

Don’t use misleading or irrelevant content.

Keep up-to-date with emerging digital marketing trends.

Avoid ignoring engagement on social platforms.

Analyze campaign data and make informed improvements.

Don’t invest in underperforming ad campaigns without optimization.

Align all content and creatives with brand guidelines.

Avoid using unprofessional visuals or inconsistent messaging.

Tools and Software

Tool Category

Examples

SEO Tools

Google Ads, Google Analytics, SEMrush, Moz

Social Media Management Tools

Hootsuite, Buffer, Sprout Social

Content Management Tools

WordPress, Canva, Photoshop

Reports Preparation and Management

Report Name

Frequency

Purpose

Digital Campaign Performance Report

Weekly

Track impressions, CTRs, conversions, and performance metrics.

Social Media Engagement Report

Weekly

Monitor growth and interaction on social platforms.

SEO and Keyword Ranking Report

Monthly

Track improvements in keyword positioning and organic traffic.

Website Traffic Analysis

Monthly

Analyze user behavior, bounce rates, and page views.

PPC and Paid Campaign Performance Report

Quarterly

Assess return on investment for all paid marketing campaigns.

Database Management

Database Name

Purpose

Website Analytics Database

Track user activity, session duration, bounce rate, and conversion paths.

Social Media Metrics Database

Maintain data on post engagement, audience growth, and campaign success.

Lead Database

Manage contact information and source data for all digital marketing leads.

Communication Channels

Channel Type

Stakeholders

Internal Communication

Work closely with marketing, design, and content teams for campaign alignment.

External Communication

Engage with audiences via social media, emails, and online campaigns; liaise with ad platforms.

Benefits

Benefit Category

Details

Week Off

Sunday

Leave Benefits

Casual Leave (CL), Privilege Leave (PL), Sick Leave (SL), and Festival Holidays

Skill Development

Access to digital marketing training programs and certifications

Recognition Program

Incentives and rewards for outstanding campaign performance

Work-Life Balance

Supportive environment encouraging creativity and personal growth

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